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Below you will find all the most common questions asked by our customers to ensure they are aware about the importance of digital marketing and know how we can help their business in growing
The main elements of a marketing strategy are your target audience, goals, objectives, and the tactics you employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.
Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.
It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for that objective.
Find the most commonly asked questions regarding our consultation and social media management services below
Yes! We are able to work with a wide range of websites, from ones built with static coding to bespoke eCommerce solutions. If your website has a content management system such as WordPress this will make things easier. If not then we can still work with you! Depending on the complexities of your website we will either carry out technical work in-house, or suggest liaising with your web developer to implement the changes
Unfortunately no one can guarantee number one or even first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.
SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the output of work and timeframe of expected results. If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.
Search engine optimization is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns, unless your website is already fairly well-established.
Asking is it ‘worth it’ is like asking if a dentist is ‘worth it’ when you need a tooth pulled. Like most things in life, it can be done yourself given time and effort, but if you value your time and the expertise of professionals then it pays to go with a reputable SEO company.
Given a few key metrics such as your conversion rate and average or lifetime sale value, a good SEO agency will be able to forecast your expected ROI based on increases in targeted traffic – this should help you determine whether it is worth it or not.
There is a caveat to this: if a business doesn’t have the budget to afford a reputable SEO company, lacks the infrastructure to deal with an increase in leads and sales, and/or needs results immediately, then working with an SEO company will likely not prove worth it
You can attract customers on Facebook by maintaining an active social footprint. This involves strategically posting and tactically posting. Your strategic posts should be informational, engaging and visually appealing. Your tactical posts can be more informal, fun and feature up-to-date news and ensure your brand is appealing to your demographic.
Facebook is a great tool from brand awareness to sales. You can use the platform in so many ways. When done well, using Facebook for your business gives you the opportunity to reach new audiences, generate leads and increase sales. It is fair to say that unless you have a large, engaged customer base already, you will need a combination of organic posts and ad campaigns in order to boost your business.
Firstly, you will need the Facebook pixel in the backend of your website to track traffic being delivered by Facebook. From there, effectively advertising on Facebook involves paid advertising, establishing a budget, creating a marketing strategy and learning from Audience Insights.
Social Media Marketing (SMM) is a general term used to describe promoting your business on any of the variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.
A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.
Find the most commonly asked questions regarding our lead generation and digital marketing services below
Lead generation is essential to the growth of any business. Having a strategy in place means that you are able to keep a steady flow of leads in your sales pipeline. A lead generation strategy will be a comprehensive plan of how you intend to generate leads, outlining your target audience, the channels you will use to reach them, and the tactics you will employ to convert them into leads.
There are many ways to increase sales, even when working with a limited budget. The easiest way is to look at your current customers: can you offer an upsell on your current products or services? Maybe run a promotion or offer for a limited time period? The best way to increase sales is to grow the number of leads or customers in your sales funnel. By effectively marketing your business you can increase your number of qualified leads and potential sales.
Assuming you (hopefully!) already have a lead generation process in place, the best place to start is a review of your current process. Does it perform well? Are you happy with the quality of leads? Where are the areas it could be improved? Once the process itself has been refined, then you can start working to increase the number of leads in your funnel.
If you have your lead generation strategy and process in place, then it’s time to ramp up your marketing efforts to grow the number of leads in your funnel. Identify your target audience and where you can reach them, plan an effective marketing strategy with clear steps and objectives, then implement your strategy and measure its results.
New leads can come from any area of the business. Soft lead generation can come from keeping your customers happy so that they will refer you, to encouraging people to leave Google reviews to build trust in the digital space, from networking regularly so that your business (and face) is known to the target market. Hard lead generation is more strategic and will involve researching businesses, emailing speculatively or even picking up the phone!
Having a clear lead generation strategy and process in place will allow you to generate new leads consistently.
Yes, digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it is easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers.
A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment.
Digital marketing allows you to reach your target audience in ways that traditional forms of marketing do not allow. Depending on the channels used, you can target your market accurately at all stages of the buying cycle, reaching them with highly relevant messaging and content. Digital marketing is also accurately measurable, so you can evaluate precisely where your marketing efforts are having the most impact.
SEM is an acronym for search engine marketing, which is the umbrella term for marketing on search engines like Google and Bing, and encompasses both SEO and PPC advertising.
SEO or search engine optimisation describes the process of marketing specifically for the organic (free) search results.
Digital marketing refers to any form of marketing that uses online channels and internet-connected technologies (think computers and smartphones) to target an audience. Given that there are over 44 million daily internet users in the UK alone, digital marketing should be a vital part of the marketing mix for any business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
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